Coinciding with our representatives attending ITB Asia, the DMC (destination management company Rustic Travel today launched its new services and concept mainly targeting business clients in Asia: Elevanze.
In a press release Elevanze is presented as additional services intended to address a crucial and underserved niche, namely learning, and usually as a component in combination with incentive trips and business outings. Our main target group will be western companies with presence in Asia – subsidiaries or locally established ones. Up to now Rustic Travel’s established customer also base comes from Europe.
Elevanze help organisations identify how travel and learning journeys can benefit business growth and essential skills capacity-building. We will assist clients who want to leverage incentive travel not just for motivation but for long-term skill development and cultural change. Many businesses recognise the transformative power of learning in connection to travel.
The facilitation of our services is based on a hybrid model that combines incentives with corporate learning. Using our tagline ‘Where journeys get a new meaning’ this also serves the needs within high value trends; mainly experiential corporate travel and transformational learning.
“Trips and learning often come together in various ways. This can be in the form of learning journeys – be it businesses looking to build a culture of continuous adaptability and strategic skill development; leveraging incentive travel not just for motivation but for long-term skill development and cultural change; or organising incentive trips and purposeful events that can boost morale, increase loyalty, and make hybrid workers feel genuinely appreciated for their efforts and build strong bonds,” says Rustic Travel’s CEO and founder Peter Stenberg.
Elevanze can enable organisations to embark on such – also continuous – learning journeys. This differentiation enables us to widen our target market of corporate clients in terms of outings, learning expeditions, immersion trips/discovery journeys etc. – where the focus lies on tailormade and impactful experiences.
Not only is being away from the work desk a powerful catalyst for effective learning; a new setting can spark different ideas and allow for unconventional connections to be made. Today, many companies hold innovation workshops or brainstorming sessions off-site, since the fresh perspective is key to generating breakthroughs.
“We all know how inspiring it can be to visit other, and new, destinations. And when this is done in an organised manner great things can truly be achieved for a business and its team – through integrated learning, site visits, study tours, innovation discovery trips and so on,” comments Peter Stenberg.
“And it’s of utmost importance for us to present solutions to the needs that businesses have today, which includes skills training and new approaches in order to stay competitive and even reinvent themselves,” he continues.
Organisations can elevate their professional success, personal growth, upskilling and incentive trips/experiences.
“This turns a simple reward trip into a strategic investment in your team’s future. It emphasizes a blend of personal and professional development within an inspiring environment. We believe the most powerful journeys are the ones that don’t just change your view, but change your skills, your mindset, and your future outcome. That’s why Elevanze exists – to make travel a catalyst for growth,” the CEO explains further.
“This is truly an exciting moment for Rustic Travel to expand our DMC services; especially with these learning journeys we have identified in relation to corporate events and incentives. And we have been able to establish core partners that enable us to set off on this expansion of our portfolio of services towards clients,” continues the CEO.
Rustic Travel was founded by the Dane Peter Stenberg back in 2012. Elevanze was launched in October 2025.