At Elevanze, we design MICE (Meetings, Incentives, Conferences and Exhibitions) programmes that go beyond the ordinary, creating a meaningful link between your objectives and the destination’s character. Whether you prefer a modern city skyline, a tropical island retreat, or a culturally rich environment, we craft events where logistics, atmosphere, and experience come together to strengthen relationships and inspire long-term value.
Experiential MICE refer to business travel using immersive, hands-on, and cultural activities to enhance business events, moving beyond traditional meetings to create memorable experiences. This approach aims to inspire, energize, and connect employees by integrating work with adventure and providing opportunities for personal growth and deeper connections. Moving beyond traditional meetings it involves integrating local culture, unique local experiences, and interactive elements into MICE events to make them more engaging and impactful. Examples include local community tours, culinary workshops, team-building activities, skill-building and CSR activities like mangrove planting. The experiential MICE trend is closely tied to sustainability, CSR, and responsible travel.
The ASEAN MICE market
For international companies, ASEAN represents a gateway to emerging markets – combining advanced infrastructure, creativity, and cultural warmth. This vibrant region is not merely where meetings are held – it is where meetings transform into experiences. ASEAN stands out: the region offers everything from state-of-the-art convention centres and luxury business hotels to rainforest resorts and eco-lodges, where leaders and teams can rediscover creativity, direction, and purpose.
It has evolved from a practical and cost-effective MICE destination into an experiential business ecosystem where meetings, incentives, conferences, and exhibitions blend seamlessly with culture and nature. And its MICE market excels in its ability to unite international standards with local authenticity. Here, a global company can host a high-tech conference or leadership summit during the day and let delegates experience local culture, nature, and gastronomy in the evening. This creates immersive business events with a deeper emotional impact – connecting not only people, but also cultures and perspectives!
For Asia-based corporations, this approach resonates deeply. Across the region, community, relationships, and shared experiences are seen as essential to motivation and team loyalty. As a result, MICE in ASEAN is more than a corporate communication tool – it becomes a cultural bridge and a driver of organisational identity.
